Press Release: Arcade Media Launches
Co-founded by Aaron O’Neill (formerly Mammoth Talent Director) and Jordan Schwarzenberger (former Chief Creative at YMU), with support from Part Time Financial Director Sam Uwins, new management firm “Arcade Media” has launched, signing The Sidemen as their first client, alongside existing Mammoth client, TikTok superstar Holly H.
The Sidemen started as seven YouTubers who formed as a gaming group in 2013. Since then, they’ve dominated the globe, creating a global audience of over 21 million dedicated YouTube subscribers to their channels. They are Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL). Besides the billions of views for their videos across their respective channels, as individuals they’ve amassed over 93 million YouTube subscribers, 29.8 million Instagram followers.
Based in London, Arcade Media is the next step in The Sidemen story, the management company will focus on building long term owned brands and IP for the collective, diversifying The Sidemen business and building long lasting value for fans. Upload Agency, led by industry veteran Stuart Jones, will continue to work with Arcade as the exclusive brand agent for The Sidemen to procure deals.
Jordan Schwarzenberger says: “We believe that for those at the top of the creator economy, the fun is only just getting started. With huge scale, the leading creators have a timely opportunity to build long lasting legacies, independently of any platform. That’s our ultimate aim with Arcade Media and it’s offering. Ventures, platform diversification and long term brand building has to be the focus for this new era, and now is the time to capitalise for those leading the space - and no-one is bigger than The Sidemen. We can’t wait to share what we’ve been working on”
Josh Bradley (Zerkaa) of The Sidemen says “It’s a new chapter for us and a hugely exciting time. With fast growing channels and an ambition to continually push our proposition forward, we believe creating Arcade Media is a key next step for the business and we’re excited to go on this journey”
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